Categories: Website and App Development
Your website is the digital face of your company. Opting for a website redesigning is a big decision. You don’t want to end up regretting this large undertaking. But does your brand really requires a new website?
Decide through this simple test
Google any topic on which you need more information. Click any link that appears on your search result page; any link that you think will answer all your questions.
Now, ask yourself this--how long did it take from the moment you clicked on the link to the moment you found exactly what you are looking for? Was it easy or was it difficult? Was navigation easy? Were you able to move from one section to another easily?
If you are able to find what you are looking for, then the website you are on is designed well, with user-friendliness in mind.
By now you must have gotten your answer!
You don’t need just another website, you need a well-designed, easily navigable, engaging and informative website that meets the needs of your customers.
Here we have mentioned a list of signs that will help you know whether you need a website revamp or not. We are definitely not trying to give you something you don’t need. This is just a simple list of certain signs that will help you evaluate the effectiveness of your existing website.
Your website is mobile shy
Yes, since your website is not mobile-friendly, it is considered as mobile shy! It’ll take enormous time to load on mobile and when it finally does, it will hide certain elements. Shy, right!
If your site is not working well on mobile or on your consumer’s preferred browser then unknowingly you are pushing your potential customer to your competitor’s website that has a flawless responsive website.
It’s not just us, Google and many other search engine giants have emphasized the importance of responsive design and mobile usability. How many times do you use your mobile phone to search things, comparatively to your laptop?
You know the answer!
Is your website a 90s kid?
If you have built your website in the 90s then it is high time you give it a facelift. There is no point in staying outdated; your consumers will not spend more than 3 seconds on your website and trust us, that is a generous number.
If your website is built on flash then you are outdated for over 5 years. Flash is not supported by iPhone and iPod. Moreover, search engines like Google, Bing, and even Yahoo can’t read them.
Your users would have to install a plugin (latest version) to see your website.
Do you really think consumers today are that patient?
It's been years since you updated content on your website
You do not require high-tech codes to manage content, it's not rocket science. Simple content management system (CMS) can do wonders to your website. A content management system gives you more control over your website and the experience that your users will have once they land on your website.
You are literally the boss of your website when you have CMS. You can update about your new product or new campaign or even add any big name in the client list. Anything, from contact information to brand message, it updates everything!
No leads and no traffic
If you are not able to get ANY traffic, don’t you think there is something fundamentally wrong with your website?
Wait, you do get some traffic. Great!
Still, no proper leads? They can be accidental clicks, which increases nothing but bounce rates.
Well, no traffic means no leads. Your website’s only aim is to educate people about your brand and arouse their interest, i.e., generate leads. If your website is unable to do that basic task, then you seriously need to reevaluate the structure of your site.
In the end, we all want sales!
It’s outdated and extremely slow
Sometimes, you just know it by the way it looks!
User-friendliness, important elements, and overall design that seem lacking gives it all away. Times have changed, it’s not just about what product your offer but also about how you project yourself. If people see an old you, they will move on to someone else. Your website design and layout must match the latest trends.
If your website moves like a grandma then yeah, you must, without any delay, call a website development company. How often do you wait for a website to load when you are looking for services? There are thousands out there offering same services. Once you bounce back from one website, others are waiting to grab you and hook you to their exclusive user-friendly website.
Same goes for your customers also.
You don’t talk much about your website in front of others
Are you constantly excited about sharing your website’s URL with your friends and family members or to your clients? If not, then you have grown tired of it and you subconsciously know that your website needs a do-over.
Having a strong online presence with a spectacular website is no longer an option. If you wish to achieve your goals and increase your consumer base, you need to build your online image. People across the country and the globe will judge you based on your website. Don’t you want to make a lasting impression?
Of course taking the decision of revamping your entire website is big. A fantastic website needs a fantastic plan on how and what requires more work. A complete research and analysis is what you need before taking the route of web designing.
At INFINITIVE, we are result-producers later but strategic researchers first! We are available and ready to talk about your business goals, understand who you are, where you are and where you want to go. With that, we will provide you with the best possible way to get to your goal through the best website experience possible.
Don’t wait! Let’s chat.
Sources: INFINITIVE Creative & Development Desk